AFFLE

Affle, incorporated in 1994 and formerly known as Affle (India) Limited before becoming Affle 3i Limited, is a global technology company specializing in mobile advertising and advertising technology. The company offers a proprietary consumer intelligence platform that transforms advertisements into recommendations and converts online and offline user data into actionable insights. This platform supports marketers in identifying, engaging, acquiring, and driving transactions with potential and existing users through mobile advertising. Affle's core business model is based on Cost Per Converted User (CPCU), which aligns its revenue with actual consumer actions such as app installations, registrations, or transactions. The company operates globally, focusing on technology, advertising, and mobile advertising industries.