BAJFINANCE

Bajaj Finance Ltd. is a non-banking financial company (NBFC) in India and a subsidiary of Bajaj Finserv Ltd. The company operates across multiple financial services segments including retail lending, SME lending, commercial lending, rural lending, and payments. It provides lending services, accepts public and corporate deposits, and offers various financial services products. Bajaj Finance serves customers in both urban and rural India. As of mid-2025, the company reported a customer base exceeding 100 million. It has implemented strategies such as leveraging technology for customer acquisition and cross-selling, as well as an omnichannel approach to engage its customers.