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Aditya Birla Lifestyle Brands Ltd was incorporated in 2025 and operates in the Indian branded apparel industry. The company offers a range of premium western wear brands and manages a portfolio of established and emerging lifestyle labels. It was formed following the vertical demerger of the Madura Fashion and Lifestyle business from Aditya Birla Fashion and Retail Limited. The company focuses on branded apparel and lifestyle brands within India and maintains a leading market position in the Indian branded apparel sector.